Coupons are as good as cash. The main objective of distributing coupons to customers is to reward loyal buyers and draw new ones. This is like giving a financial incentive to tip the consumers’ opinion in favor of the company. It helps the company create a positive impression on the minds of the buyers. To save money using coupons you will have to keep your eyes and ears open. There are various occasions when companies come up with clearance sales and other discounts. Here are a few of them:
End of season sale: These are held every year. The seller ants to get rid of the stock and you can save money here.
Festivals: The festival time too sees a surge in offers by the retailers and manufacturers.
Weekends: Most of the people go for shopping at weekends. This creates a sales opportunity for the marketers. They try to draw customers to their products by offering discounts.
Do coupons really work?
They certainly do. Products which are valued at $50 can be bought for less than $10 using offers and discounts. You won’t find this kind of deal on all the products or in every store but you would certainly find it if you stay alert. Well, saving $40 is a big incentive toward starting couponing. Many buyers are sceptical about the utility of coupons. They say that it takes a big effort on their part to gather coupons just to save a few dollars once a year. Well, it is not like that. Once you learn the art of couponing, you can combine discounts and coupons to nearly everything that you buy. You will have to time your purchase in such a manner that you get the most benefit out of it. There are many out there who save hundreds and thousands of dollars a year just by keeping track of sales and offers floated by retailers and manufacturers. It is a habit and you need to learn it. And if you compare between the efforts required to gather coupons and the efforts required to earn money, the former is definitely the easier.
Many people stay away from couponing thinking that it is not for them. But the moment they look at it professionally, they realize that saving money on shopping is for everybody, irrespective of their social status, gender, nationality, and age. And why pay more when you can buy a product for far less using discounts? In many cases, you can even shop for free if you have the right coupons.
Where to find the coupons?
Many websites act as a platform for marketers to post and promote their coupons. These are up for grabs for anybody who is willing to take them. Then there are couponing communities which can keep you informed about latest offers and discounts.
Coupons do have an expiry date!
Do keep in mind that most of the coupons are issued for a limited period of time. This is because the retailer or the manufacturer has a limited stock and the offer could be given to the consumer only till the stock is available. In most cases, the sellers run out of stock pretty fast when they offer an attractive discount.
Do coupons mean the loss of revenue for the seller?
It is obvious to think that one man’s gain is other man’s loss. But this is not true in the case of coupons. The seller never runs into losses by offering coupons. In fact, offers and discounts are given to the customers only after due diligence by the marketers and sellers. First, these are offered on limited stocks only. Second, coupons work as a marketing tool for companies as they help create a buzz among the buyers. Marketers get the ‘attention of the buyers’ by offering a few products at a discount. If the offer were to inflict losses to the company, they would never release them. And third, with the help of coupons, companies get their additional stocks cleared in a short span of time. This creates space for bringing in new products.
At the end of the day, we as the consumers should be concerned about the savings we can make by using coupons. At the same time, we should plan our shopping. We shouldn’t buy anything and everything that is available at discounts. We will have to intelligently tread the line between savings and wastage.